CONNECTING BRANDS WITH SOUTH ASIAN VOICES DRIVING GLOBAL INFLUENCE AND CONSUMER POWER
South Asians make up 25% of the global population.
With $1.5T+ in annual spending power across fashion, beauty, travel, tech and media.
One of the world’s most influential and untapped audiences.
At RaniDNA, we bring the insight, access and cultural fluency brands need to connect meaningfully with South Asian consumers and creators.
This isn’t just representation - it’s a growth strategy.
RaniDNA connects visionary brands with South Asian creators who don't just reflect culture - they define it. We offer authentic insight, bold creativity,
and genuine community influence shaped by heritage, identity and next-gen storytelling.
FOR BRANDS
FOR CREATORS
RaniDNA exists to amplify South Asian storytellers, break down industry gatekeeping, and redefine representation. Here, your culture isn't a trend - it's your superpower. We champion fearless voices, lived experience and unapologetic creative ambition.